Wednesday, April 18, 2012

Mother and Daughter Entrepreneurs Build A Health Food Chain


     Mother and Daughter Entrepreneurs Build A Health Food Chain

Green Acres in Wichita Kansas

     As Barbara Hoffmann likes to say, her vision for Green Acres, a small Midwestern chain of organic and natural food stores, grew out of her aching back. Born into an entrepreneurial family who started a wholesale plant business, Barbara first  transformed her family business into  an interior landscaping business, Tropical Designs, providing plants and trees for offices and shopping malls. But after years of heavy lifting of plants,  Barbara developed chronic back pain and underwent several surgeries which didn’t solve her problems.  Finally, she took matters into her own hands and began to find relief in alternative treatments, diet changes, and nutritional supplements. The deeper she waded into the growing area of healthy eating and therapeutic supplements, she realized she had stumbled onto a concept—building better health—that she wanted to convert into a business.